The Calluna Edit
A space for wedding business owners who want a booked-out business
Here we share resources for Showit website design, wedding business website advice and how to build a website that actually supports bookings.
From how to use Showit as a beginner, to choosing the best Showit templates for your wedding business, to knowing when it's time to stop DIYing and bring in expert support - this journal is designed to help you make confident, strategic decisions about your online presence.
Whether you're just starting out or refining an established wedding business, our goal is simple: clarity, confidence, and websites that work quietly in the background while you focus on your clients.
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If you’ve just bought a Showit website template and you’re wondering how to use Showit without it taking over your life, you’re in the right place. One of the biggest reasons wedding business owners switch platforms is because Showit makes it genuinely possible to launch a beautiful, strategic website in days – not months. If […]
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Read the post
If you’ve just bought a Showit website template and you’re wondering how to use Showit without it taking over your life, you’re in the right place. One of the biggest reasons wedding business owners switch platforms is because Showit makes it genuinely possible to launch a beautiful, strategic website in days – not months. If […]
Read the post
If you are a wedding business owner looking for a new website, there is a good chance you have typed “Showit website templates” into Google late at night, opened ten tabs, and then felt completely overwhelmed. They are all pretty.They’re all promising the world.And yet you are still wondering – which one is actually right […]
Read the post
If you’re in the wedding industry, you already know how much first impressions matter.From your couples’ first enquiry to the moment they say “we do,” every touchpoint tells a story about your brand.And in most cases? That story starts with your website. After 14 years in the wedding industry, I’ve learned that a beautiful wedding […]
Read the post
(and start booking 2026 & 2027 couples now) If you’re in the wedding industry, you already know what’s coming. That magical time of year when inboxes flood, couples start Googling “wedding planner near me,” and Pinterest boards fill with “just engaged” inspiration – engagement season. And if you’ve been quietly thinking, “I really need to update […]
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READING TIME: 4 MINUTES If you’re in the wedding industry, you already know what’s coming…engagement season. That magical time between November and February when inboxes flood, couples start Googling “wedding planner near me,” and new brides-to-be binge Pinterest boards late into the night. The question is:When they land on your website… does it instantly say […]
Read the post
You’ve nailed the soft glam. You’ve got the kit. You’ve got the dream bridal photos in your portfolio. But the enquiries? Crickets. Here’s the thing: it might not be your talent holding you back — it might be your website.
the ones who dream of working with their ideal clients, who crave a website that shows their expertise, and who know the power of the perfect client experience. For those juggling timelines, consultations, and countless details, while still striving to grow their businesses and stand out.
Here, you’ll find insights, practical tips, and real talk on the challenges and triumphs of building a wedding business. From tackling client ghosting and pricing questions to crafting a website that wows, this space is created to support and inspire you, every step of the way. So grab a coffee, dig in, and let’s keep building the wedding business you’ve always envisioned.
This is for wedding pros
REad More
If you’ve just bought a Showit website template and you’re wondering how to use Showit without it taking over your life, you’re in the right place. One of the biggest reasons wedding business owners switch platforms is because Showit makes it genuinely possible to launch a beautiful, strategic website in days – not months. If […]
REad More
If you are a wedding business owner looking for a new website, there is a good chance you have typed “Showit website templates” into Google late at night, opened ten tabs, and then felt completely overwhelmed. They are all pretty.They’re all promising the world.And yet you are still wondering – which one is actually right […]
REad More
If you’re in the wedding industry, you already know how much first impressions matter.From your couples’ first enquiry to the moment they say “we do,” every touchpoint tells a story about your brand.And in most cases? That story starts with your website. After 14 years in the wedding industry, I’ve learned that a beautiful wedding […]
REad More
(and start booking 2026 & 2027 couples now) If you’re in the wedding industry, you already know what’s coming. That magical time of year when inboxes flood, couples start Googling “wedding planner near me,” and Pinterest boards fill with “just engaged” inspiration – engagement season. And if you’ve been quietly thinking, “I really need to update […]
REad More
READING TIME: 4 MINUTES If you’re in the wedding industry, you already know what’s coming…engagement season. That magical time between November and February when inboxes flood, couples start Googling “wedding planner near me,” and new brides-to-be binge Pinterest boards late into the night. The question is:When they land on your website… does it instantly say […]
REad More
You’ve nailed the soft glam. You’ve got the kit. You’ve got the dream bridal photos in your portfolio. But the enquiries? Crickets. Here’s the thing: it might not be your talent holding you back — it might be your website.
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to inspire you for your next wedding blog post.
Save time staring at a blank screen trying to think of your next blog post and browse our huge list of thoughtful, inspiring ideas written specifically for wedding pros.
