The Calluna Edit

A space for wedding business owners who want a booked-out business


Here we share resources for Showit website design, wedding business website advice and how to build a website that actually supports bookings.

From how to use Showit as a beginner, to choosing the best Showit templates for your wedding business, to knowing when it's time to stop DIYing and bring in expert support - this journal is designed to help you make confident, strategic decisions about your online presence.

Whether you're just starting out or refining an established wedding business, our goal is simple: clarity, confidence, and websites that work quietly in the background while you focus on your clients.

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Picture this. A couple’s been scrolling for their venue, their photographer, their florist (whatever it is you do), and they land on your Instagram grid. They love it. The vibe is right, the photos are gorgeous, you seem like exactly the kind of person they want floating around their wedding day. So they tap the link in your bio, land on your website, but something feels off.

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the ones who dream of working with their ideal clients, who crave a website that shows their expertise, and who know the power of the perfect client experience. For those juggling timelines, consultations, and countless details, while still striving to grow their businesses and stand out.

Here, you’ll find insights, practical tips, and real talk on the challenges and triumphs of building a wedding business. From tackling client ghosting and pricing questions to crafting a website that wows, this space is created to support and inspire you, every step of the way. So grab a coffee, dig in, and let’s keep building the wedding business you’ve always envisioned.

This is for wedding pros

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Picture this. A couple’s been scrolling for their venue, their photographer, their florist (whatever it is you do), and they land on your Instagram grid. They love it. The vibe is right, the photos are gorgeous, you seem like exactly the kind of person they want floating around their wedding day. So they tap the link in your bio, land on your website, but something feels off.

Marketing, Resources, Showit, Websites

Why Your Wedding Business Instagram and Website Need to Work Together

If you’ve been eyeing up a Showit template and wondering whether it’ll end up looking like every other wedding business on the internet, I get it. It’s one of the most common things I hear but it’s the question I love answering most, because the answer is a very enthusiastic yes.

Marketing, Showit, Websites

Can I Customise a Showit Template to Fit My Brand?

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If you’re thinking about investing in a new website for your wedding business, you’ve probably found yourself stuck between two options. A Showit website template that’s customised to your business. Or a completely custom website designed from scratch. This is one of the most common questions I hear from wedding professionals.

Marketing, Showit, Websites

Showit Template Customisation vs Custom Website Design: Which Is Best?

If you’re considering Showit for your website, chances are you’ve asked the question: Does Showit offer SEO support? Or perhaps you’ve heard rumours like: “Showit isn’t great for SEO.” “Google struggles to read Showit websites.” “You’re better off using WordPress.” As a website designer specialising in wedding businesses, I’ve heard all of these comments over […]

Showit, Websites

Is Showit good for SEO?

An image of an ipad on a wooden stool, with the screen showing Rachel Bray Makeup Artistry homepage website.
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You probably have a beautiful website design. You’ve also updated your galleries, written your packages, and added your testimonials from past couples. But then, you wonder why hardly any enquiries come from Google and how couples just seem to find everyone else on Search, except you and your service.

Marketing, Websites

Why Couples Can’t Find Your Wedding Business Website (And How to Fix It)

If you’ve just bought a Showit website template and you’re wondering how to use Showit without it taking over your life, you’re in the right place. One of the biggest reasons wedding business owners switch platforms is because Showit makes it genuinely possible to launch a beautiful, strategic website in days – not months. If […]

Resources, Showit, Websites

How to Customise a Showit Website Template in a Week (Beginner-Friendly Guide)

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