Showit Website Designer, Wedding Business Strategist & Former Wedding Industry Experience
I'm Amber, founder of Calluna & Thyme, and I help established wedding business owners create websites that finally feel aligned with the level they're working at today.
Websites you're proud to share, confident sending enquiries to, and excited to show off when someone asks for your link.
Because a good website shouldn't make you cringe when someone asks where they can find you online.
It should help the right people choose you.
And whilst I'm now known as a Showit Website Designer specialising in the wedding industry, my story didn't start with websites.
It started with weddings.
Your wedding business website bestie
Why Wedding Businesses?
I spent over 14 years working inside the wedding industry before I ever launched Calluna & Thyme.
From the age of 18, I worked in a wedding business, meeting couples face-to-face, managing enquiries, attending wedding fairs and seeing first-hand how people make decisions when planning one of the biggest days of their lives.
I saw what made couples enquire, I saw what made them hesitate and I saw how often incredible wedding businesses were overlooked simply because they weren't communicating their value clearly enough.
Alongside that, I was always building things of my own, from a natural beauty blog and online gift store to website tweaks, design projects and endless technical rabbit holes.
So when I eventually stepped into website design, I realised something.
Most website designers understand websites.
I understand wedding businesses.
I understand what it's like to spend years building your reputation, refining your craft and becoming exceptional at what you do, only for your website to feel like it's stuck in a version of your business you've already outgrown.
And that's exactly why Calluna & Thyme exists.
Why I Became a Showit Website Designer
There comes a point for many wedding business owners where something starts to feel off.
Your work has evolved, your confidence has grown, your prices have increased, your experience has expanded, but your website hasn't caught up.
You find yourself putting off sharing your website, second-guessing whether it reflects the quality of your work.
Wondering why people aren't enquiring as often as you'd like, or attracting enquiries that don't quite feel right for you.
And the frustrating part is it's rarely because your work isn't good enough - it's because your website isn't communicating what makes you different.
That's where I come in.
As a Showit Website Designer and Wedding Website Strategist, I help wedding businesses bridge the gap between the quality of their work and the way they're showing up online.
Because your website shouldn't just be somewhere people go to find information.
It should actively support your bookings, communicate your value and help potential clients feel confident choosing you.
I work best with established wedding businesses who:
have been in the industry for a few years
care deeply about experience, not just aesthetics
want their website to reflect their true value
are ready to stop DIY-ing everything themselves
Why Showit?
I build all of my website templates and custom websites on Showit because, quite simply, it's one of the best website platforms available for creative business owners.
It's beautifully flexible, easy to update, SEO-friendly and gives you complete creative freedom without needing to touch a line of code.
Which means no more wrestling with clunky builders, no more feeling trapped by templates that won't do what you need them to do and no more needing a developer every time you want to change a button.
As a Showit Website Designer, one of my favourite things is handing over a website that not only looks beautiful, but feels easy and empowering for my clients to use moving forward.
Because your website shouldn't become another thing on your to-do list, it should support your business behind the scenes.
What I Believe About Wedding Business Websites
A wedding business website isn't just a portfolio.
It's a pre-qualification tool.
A trust builder, a first impression, a sales too and often the deciding factor between whether someone enquires or moves on to the next supplier.
Your website should:
Attract the right people
Communicate your value clearly
Build trust before you've even spoken
Guide people naturally towards enquiring
Support your pricing and positioning
Help you stand out for the right reasons
Because the goal isn't to attract everyone.
It's to attract the right people.
The people who love your work, value your expertise and are genuinely excited to work with you.
That's the difference between a website that simply looks nice and a website that actively supports your business growth.
Trusted by Wedding Business Communities across the UK
Speaking, Podcasts & Industry Features
Alongside working with wedding businesses one-to-one, I've also been invited to share my expertise through podcasts, workshops, memberships and industry communities.
Including:
Gather & Grow
WedPro CEO
Becca Pountney's Podcast - Wedding Pros who are ready to grow
Female Founder Communities
Small Business Sunday Winner (Theo Paphitis)
I love helping wedding business owners understand the strategy behind what makes a website work, because when you understand the "why", marketing suddenly feels a whole lot easier.
A Few Things You Might Not Know About Me
Outside of websites, you'll usually find me with a tea or a hot chocolate (always over coffee), listening to Olivia Dean while I work, spending time with my two little ones or convincing myself that one more plant is definitely a sensible purchase.
I'm also a big believer that your business should support your life, not consume it.
Because whilst I love websites, I don't believe anyone starts a business so they can spend every spare hour tweaking one.
Sometimes the smartest thing you can do is hand it over to someone else.