calluna&thyme

There’s a moment many wedding business owners reach where they realise their website no longer reflects the quality of their work.

Maybe your style has evolved.
Maybe your prices have grown.
Maybe your confidence has too.

But your website hasn’t caught up yet.

YOUR WEDDING BUSINESS WEBSITES BESTIE

I’m Amber, founder of Calluna & Thyme, and I help established wedding creatives create websites that finally feel aligned - websites you’re proud to share, confident sending enquiries to, and excited to shout about.

Because a good website shouldn’t make you cringe when someone asks for your link.

It should quietly do the work for you.

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I spent 14 years working inside the wedding industry before starting Calluna & Thyme.

From the age of 18, I worked in a wedding business - running a shop, meeting couples face-to-face, managing enquiries, attending wedding fairs, and seeing first-hand how couples choose who they trust with their wedding day.

Alongside that, I was always building things of my own.
A natural beauty blog.
An online gift store.
Website edits. Design tweaks. Technical updates galore.

So when I noticed how many incredibly talented wedding creatives were:

- working long hours
- underselling their expertise
- losing enquiries
- apologising for their websites
…I knew exactly where the disconnect was..

Not their work.
Not their talent.
Their website.

Calluna & Thyme was created to bridge that gap - blending wedding industry insight, intentional design, and psychology-led structure to help websites actually support bookings.

Since launching, I’ve worked with wedding planners, grazing and events businesses, and bridal hair and makeup artists, collaborated with industry leaders like Claire Jane, won Small Business Sunday by Theo Paphitis, and supported wedding pros through templates, customisation, VIP days, and education.

I work best with established wedding businesses who:

I’m not for cheap overnight websites or rushed, surface-level design.

I am for creative business owners who want something that feels like them - elevated, confident, and considered.

Here’s what I believe:

A wedding business website isn’t a portfolio - it’s a pre-qualification tool.

It should:
- attract the right couples
- communicate your value clearly
- guide people effortlessly from interest to enquiry
- support higher prices with confidence

My approach to design is different because it sits at the intersection of:

- deep wedding industry understanding
- design that actually looks good
- psychology-led structure
- and strategy-first thinking

While others focus purely on aesthetics, I design websites that feel calm, intentional, and quietly persuasive.

have been around for a few years

care deeply about experience, not just aesthetics

want their website to reflect their true value

are ready to stop DIY-ing everything themselves

Most of my clients come to me feeling stuck.

They know their website needs work, but:

I support wedding creatives through strategic Showit website templates, template customisation, VIP design days and done-for-you website builds.

Whether you want something ready-made, tailored, or completely handled, the goal is always the same: a website that feels aligned, looks incredible, and works quietly in the background of your wedding business.

That's where I come in. 

they don’t want to start from scratch

they don’t have time to figure it all out

and they want to hand it over to someone they trust

They share their website everywhere.
Their enquiries feel more aligned.
Couples arrive already pre-qualified.
Raising prices feels easier - because their website supports it.

Before working together, clients often feel hesitant sharing their website, are stuck procrastinating on a redesign or unsure if their site justifies their prices.

And after working with me?

My clients feel...

Relieved

Proud

Confident

Outside of work, I’m a mum to two little ones, a tea-and-hot-chocolate person over coffee, and I'll be listening to Olivia Dean while I build your website. And I'm someone who truly believes your business should support your life - not consume it.

I know how easy it is for wedding business owners (especially parents) to feel like they have to do everything themselves.

You don’t.

Outsourcing the right things gives you freedom - and your website is one of those things.

Amber