How to Get Your Wedding Business Website Ready for Engagement Season (Your Step-by-Step Checklist)

READING TIME: 4 MINUTES

If you’re in the wedding industry, you already know what’s coming…engagement season.

That magical time between November and February when inboxes flood, couples start Googling “wedding planner near me,” and new brides-to-be binge Pinterest boards late into the night.

The question is:
When they land on your website… does it instantly say “you’re the one”?

If your site feels even slightly out of date, slow, or confusing to navigate – it could be costing you dream bookings during the busiest time of year.

Let’s fix that.

Below is your Wedding Business Website Checklist – a practical guide to evaluate your website and make sure it’s ready to turn those “just engaged” visitors into dream clients.

Step 1: Evaluate Your Wedding Business Website (Checklist Edition)

Before engagement season hits, spend a morning running through this Wedding Business Website Checklist:

– Is your homepage clearly saying what you do and who you serve?
– Does your navigation make it easy to find your services?
– Do all your links, buttons, and forms actually work?
– Does your site load quickly (under 3 seconds)?
– Is it mobile-friendly (most couples browse on phones first)?
– Is your copy clear, confident, and consistent with your brand voice?
– Do your images look modern, professional, and high-quality?
– Is there a clear call-to-action on every page (like “Enquire Now” or “Get in Touch”)?

If you answered “no” to more than two of these, it’s time for a website glow-up before the engagement rush begins.

Step 2: Check You Have All the Most Important Website Pages for a Wedding Business

There are five pages your wedding business must have to book with ease:

1. Homepage – Your first impression. Lead with clarity and connection.
2. About Page – Where you build trust and show personality. Make this page about them, not you.
3. Services Page – The one that converts browsers into bookings.
4. Portfolio or Real Weddings Page – Proof that you’re the right choice, with testimonials woven throughout to build trust.
5. Contact Page – Simple, strategic, and easy to use.

Bonus: If you blog, make sure it’s active! It helps your SEO and gives couples a peek into your expertise and recent work.

Step 3: Simplify Your Enquiry Journey

Ask yourself:
– How many clicks does it take for someone to contact you?
– Is your form easy to fill out on mobile?
– Are you collecting the right information to qualify leads (like budget, date, and location), instead of dozens of questions you can ask later?

Simplify this process – because if couples get confused, they’ll click off and head to the next wedding pro.

Step 4: Refresh Your Copy & SEO

Use this time to update any dated information, pricing, or images – and weave in keywords couples are actually searching for, like:

• “wedding planner in Lincolnshire”
• “best bridal makeup artist in Cambridge”
• “harpist in Leicestershire”
• “wedding dress shop in York”

Pro Tip: Update your meta descriptions and titles too. They’re the first thing couples see on Google, and helps Google know what your website is about which is good for SEO.

Step 5: Make Sure It Feels Like You

Your website isn’t just a brochure. It’s your brand’s home.

It should:
– Reflect your aesthetic and tone (polished, playful, romantic – whatever fits you)
– Be consistent with your social media presence
– Make couples feel something when they land on it

Because people don’t just book the best wedding supplier – they book the one they feel a connection with, after all they are booking someone who will be with them on the biggest day of their life so far.

Step 6: Ready to Go from “One Day” to Launch Day?

If your checklist revealed more “fix me’s” than “done’s,” don’t panic.

You’ve got two clear paths to get your site engagement-season ready:

Showit Website Templates – Launch a polished, strategic site in days.
Template Customisation – Let me handle the design, strategy, and setup – done-for-you in 4 weeks.

Click here to explore my Showit website templates for wedding pros, so you can launch your new wedding business website in days, not weeks.

Click here to grab your spot for a template customisation to launch your strategic, high-converting website without the stress of building from scratch!

Because when engagement season hits, you want your website to be ready to book – not playing catch-up.