READING TIME: 4 MINUTES
If you’re in the wedding industry, you already know what’s coming…engagement season.
That magical time between November and February when inboxes flood, couples start Googling “wedding planner near me,” and new brides-to-be binge Pinterest boards late into the night.
The question is:
When they land on your website… does it instantly say “you’re the one”?
If your site feels even slightly out of date, slow, or confusing to navigate – it could be costing you dream bookings during the busiest time of year.
Let’s fix that.
Below is your Wedding Business Website Checklist – a practical guide to evaluate your website and make sure it’s ready to turn those “just engaged” visitors into dream clients.
Before engagement season hits, spend a morning running through this Wedding Business Website Checklist:
– Is your homepage clearly saying what you do and who you serve?
– Does your navigation make it easy to find your services?
– Do all your links, buttons, and forms actually work?
– Does your site load quickly (under 3 seconds)?
– Is it mobile-friendly (most couples browse on phones first)?
– Is your copy clear, confident, and consistent with your brand voice?
– Do your images look modern, professional, and high-quality?
– Is there a clear call-to-action on every page (like “Enquire Now” or “Get in Touch”)?
If you answered “no” to more than two of these, it’s time for a website glow-up before the engagement rush begins.
There are five pages your wedding business must have to book with ease:
Bonus: If you blog, make sure it’s active! It helps your SEO and gives couples a peek into your expertise and recent work.
Ask yourself:
– How many clicks does it take for someone to contact you?
– Is your form easy to fill out on mobile?
– Are you collecting the right information to qualify leads (like budget, date, and location), instead of dozens of questions you can ask later?
Simplify this process – because if couples get confused, they’ll click off and head to the next wedding pro.
Use this time to update any dated information, pricing, or images – and weave in keywords couples are actually searching for, like:
Pro Tip: Update your meta descriptions and titles too. They’re the first thing couples see on Google, and helps Google know what your website is about which is good for SEO.
Your website isn’t just a brochure. It’s your brand’s home.
It should:
– Reflect your aesthetic and tone (polished, playful, romantic – whatever fits you)
– Be consistent with your social media presence
– Make couples feel something when they land on it
Because people don’t just book the best wedding supplier – they book the one they feel a connection with, after all they are booking someone who will be with them on the biggest day of their life so far.
If your checklist revealed more “fix me’s” than “done’s,” don’t panic.
You’ve got two clear paths to get your site engagement-season ready:
Showit Website Templates – Launch a polished, strategic site in days.
Template Customisation – Let me handle the design, strategy, and setup – done-for-you in 4 weeks.
Click here to explore my Showit website templates for wedding pros, so you can launch your new wedding business website in days, not weeks.
Click here to grab your spot for a template customisation to launch your strategic, high-converting website without the stress of building from scratch!
Because when engagement season hits, you want your website to be ready to book – not playing catch-up.

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