A bold, personality-led website for a grazing tables & events business
The finished website feels like a natural extension of her brand - bold, fun, and full of personality, while still being easy to use and clear to navigate.
It now gives potential clients a much better sense of what she offers, what it’s like to work with her, and how to take that next step.
And within just over a month of launching, Lucy saw a 58% increase in enquiries coming through her website.
Just as importantly, it’s something she now feels proud to send people to, instead of hoping they’d just go to Instagram.
the project
Lucy is the face behind Oh So Sweet, a grazing tables and events business covering Cheshire, Staffordshire and across the UK for weddings.
Her brand was already incredibly strong. Bright, playful, and completely stand-out, with ice blue and purple tones, fun icons like mirror balls and macarons, and a style that instantly felt different to anything else in her space.
But her website wasn’t reflecting any of that.
It was very simple - a grid of images, a phone number, and a link to Instagram. It did the job at the time, but as her business grew, it started to feel a bit limited and no longer matched the level she was operating at.
This project is a good example of how having strong branding is only part of the picture.
If your website isn’t set up to support it properly, it can still feel like something’s missing.
What we worked on
We built her new Showit website using my Poppy Showit template, which is designed to feel fun, bold and slightly more playful - perfect for brands that want to stand out rather than blend in.
From there, it was all about bringing her branding to life across the full site.
We focused on:
- Translating her bold, colourful branding into a website that still felt thought-out and easy to navigate
- Using her icons and visual elements in a way that felt intentional, not overwhelming
- Structuring the pages so visitors could clearly understand what she offers and how to enquire
- Showcasing her work in a way that felt exciting and visually engaging, without losing clarity
- Making sure there were clear next steps throughout the site
Because with a brand like Lucy’s, the challenge isn’t making it look good, it’s making sure everything works together and still guides someone through properly.
And the result?
In Lucy's words...
"When I first started my business, the budget went on everything else not a fancy website. I built something that did the job and it was okay . But as the business grew, “okay” started to feel a little too small.
I had seen Amber on Instagram as she specialises in supporting businesses in the wedding industry. She didn’t just design a website. She took the time to really understand me, my brand, how I work and what makes my business different. Somehow she translated all of that into a site that feels completely aligned and honestly better than I ever imagined it could be.
The whole process was smooth from start to finish. She was professional, patient, full of ideas and genuinely lovely to deal with. Nothing felt too much trouble. Since launching, we’re up 58% in website enquiries, which speaks for itself. I finally feel proud sending people to my website instead of hoping they don’t look too closely.
I’ve already recommended Amber to so many people and I’ll continue to do so. If you’re serious about levelling up your business and want a website that actually works for you, she’s the one. She even offers day sessions where she works with you in certain projects so I’ll be using them in the future as we grow more."
- LUCY GILL
If your website feels like it’s not quite keeping up with your business anymore, or you’ve got strong branding but don’t feel like it’s coming through properly online, this is exactly the kind of thing I can help with.
You can book a discovery call with me below to chat through what that could look like for you.