calluna&thyme

A bird’s-eye strategic review of your entire wedding business.

Together, we’ll take a step back and look at the bigger picture so you can understand what makes you different, how to communicate it clearly, and what to focus on next to attract more of the right enquiries.

By the end of our session, you’ll have clear positioning and messaging, strategic priorities, website recommendations, and a practical roadmap you can use to move your business forward with confidence.


Founding Client Offer  for the first 3 clients

BOOK YOUR INTENSIVE

Does this sound familiar?

Your work is good, but you feel like you’re blending into a crowded industry.

You know you offer an incredible experience, but you struggle to clearly explain what makes you different.

Your website no longer reflects the level you’re working at now.

You’ve invested in coaching, courses or education, but you still feel unsure what to focus on next.

You have lots of good pieces in place, but they don’t feel like they’re working together.

You know your business is capable of more, but you need an experienced pair of eyes to help you connect the dots.

If you’re nodding along while reading this, you’re exactly who this intensive is for.

Why Me?

What makes this intensive different is that it combines strategic brand thinking with real wedding industry experience and practical website expertise.

There are plenty of business coaches, brand strategists and AI tools that can offer ideas.

But not many of them have spent more than 14 years actually working inside the wedding industry. I have. From wedding consultations and fairs to managing the behind-the-scenes of a successful wedding business.

That means I understand not only how to make your business look professional, but also what couples are really looking for when they decide who to book.

Today, I work with wedding professionals to create strategic websites that reflect the quality of their work and help them attract better enquiries.

You’ll get a fresh, expert perspective from someone who understands both the creative and commercial side of building a successful wedding business.

This is exactly the kind of strategic support you’ve been looking for.

This isn’t another long-term coaching programme. It’s not generic advice from someone who has never worked in the wedding industry. And it’s certainly not a handful of AI prompts without the strategy to back them up.

This is a focused 90-minute strategic deep dive with someone who has spent more than 14 years working inside the wedding industry and understands both the creative and business side of building a successful wedding brand.

In our session, we’ll look at your brand positioning, messaging, offers, website and content as a whole, so you leave with clear direction and a practical plan you can start implementing immediately.

In other words, you’ll walk away knowing exactly how to stand out in a crowded industry, communicate what makes you different, and become the obvious choice for your ideal clients.

What we'll cover during your intensive

Before our call, you’ll complete a strategic questionnaire so I can fuly understand your business, where you’re feeling stuck, and what you’d most like to achieve.

That means we can use our 90 minutes together to focus on the areas that will make the biggest difference.

Depending on your business and goals, we may cover:


Brand Positioning

What makes your business different and why couples should choose you over someone else.

When your positioning is clear, it becomes much easier to stand out in a crowded industry, communicate your value with confidence, and use AI strategically to create messaging and content that actually sounds like you.

How to clearly communicate what you do, who you help and why it matters.

Strong messaging helps potential clients quickly understand your value and makes it far easier for them to see why you are the right fit.

Messaging

Who you most want to attract and what they truly care about when making a booking decision.

The better you understand your ideal clients, the easier it becomes to create content, offers and a website that speaks directly to them.

Ideal Client Clarity

How your website can better showcase your work, build trust and turn more visitors into enquiries.

Your website should do more than look beautiful. It should guide potential clients, communicate your value and support your bookings.

Website Strategy

SEO Opportunities

Simple ways to improve your visibility in search and reduce your reliance on social media alone.

A few strategic SEO improvements can help more ideal clients discover your business organically.


Offer refinement

How your services are presented, packaged and positioned.

When your offers are clearly structured and explained, clients can more easily understand what you do and feel confident taking the next step.

Ideas and messaging angles you can use across your website and marketing.

Clear content direction makes it easier to show up consistently and create marketing that supports your business goals.

Content Direction

AI Prompts

Personalised prompts to help you use AI more strategically and save time going forward.

Instead of staring at a blank page, you’ll know exactly how to use AI to refine your messaging, generate ideas and implement your strategy more effectively.

A clear understanding of what to focus on next and in what order.

Rather than trying to do everything at once, you’ll leave with a practical roadmap so you know exactly where to direct your time and energy.

Strategic Priorities

Clear, practical guidance tailored specifically to your business.

What you’ll walk away with

By the end of our session, you’ll have much more than a page of notes.

You’ll leave with a clearer understanding of what makes your business different, how to communicate it more effectively, and exactly what to focus on next.

Within 3–5 business days, you’ll receive:


A personalised Google Doc action plan

Clear positioning and messaging recommendations

 A prioritised to-do list

A 3 / 6 / 12-month roadmap

Website strategy recommendations

Personalised AI prompts

The full session recording

Trusted referrals and recommendations

In short, you’ll walk away knowing exactly how to become unignorable in your industry.

How my Strategy Intensives work

01

Book your Intensive

Secure your session with a 50% deposit and complete a strategic pre-session questionnaire so I know the areas we need to focus on in our call.

Schedule in a time for our 90-minute intensive call where we'll chat live on a video call through things you're stuck on. This could include positioning, website strategy, content & messaging.

02

I review your business

I’ll take a close look at your brand, website, socials, offers and messaging before we meet.

03

We meet for 90 minutes

I’ll take a bird’s-eye view of your business and uncover what will have the biggest impact for you to grow.

04

Receive your personalised roadmap

Within 3-5 business days, you’ll receive your action plan, recording and recommendations.

05

Implement with confidence

Use the roadmap yourself, or continue working with me if you’d like help bringing it all to life.

FAQs

1. Is this coaching?

Not in the traditional sense. This is a focused strategic intensive designed to give you clarity, direction and a personalised action plan in one powerful session.


2. Can I implement everything myself?

Absolutely. The action plan is designed so you can work through the recommendations at your own pace, or you can hire myself or one of my recommendations for specific services if you prefer to hand it over to someone else.

3. Can I use AI to help implement the recommendations?

Yes. You’ll receive personalised prompts so you can use ChatGPT/Claude strategically and save time.

4. Do I need to be ready for a new website?

Not at all. Many clients book this intensive because they want clarity before deciding whether they need a new website, updated branding or support with their messaging.

5. What if some parts of my business are already working well?

That’s often the case. The goal isn’t to start from scratch, but to identify what’s already working and make sure every part of your business works together more effectively.

6. What if I decide to move forward with a website project?

If you book template customisation or a custom website after your intensive, 50% of your investment will be credited towards your project.

Ready to become unignorable in your industry?

If you know your work is amazing but your brand, messaging and website aren’t communicating that clearly, this intensive will help you uncover what makes your business different and create a practical roadmap for what to do next.

You’ll leave with the clarity, confidence and direction to stand out in a crowded industry and become the obvious choice for your ideal clients.


Investment

Founding Offer

£497

Regular Price: £697

Available for the first 3 clients only.

Optional add-on:
7 days of WhatsApp Support - £197

Please fill out the contact form below to book in your Strategy Intensive.

I am currently booking clients in June and July 2026.
I reply to all enquiries within two business days.

SUBMIT

Thank you!

Your form has been submitted. We will respond within 2 working days.

In the meantime, if you have any questions, please email me at info@callunaandthyme.co.uk.

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BROWSE WEBSITE TEMPLATES

template customisation

VIP Design Day for wedding businesses • Showit website customisation • Showit template customisation • Strategic design support for wedding professionals VIP Design Day for wedding businesses • Showit website customisation • Showit template customisation • Strategic design support for wedding professionals


Love the idea, but not quite sure a Strategy Intensive is right for you?

Then get in touch and I can help you find the best support from myself.

BOOK A DISCOVERY CALLCONTACT me