Rachel Bray
Bridal Makeup Artist & Coach
Calluna & Thyme
Evelyn Template
TEMPLATE CUSTOMISATION & VIP Day
the project
A website that finally reflects the level Rachel is working at now
Like many established wedding business owners, after being in the industry for many years, Rachel’s previous website felt outdated, difficult to update and no longer reflected the quality of her work or client experience.
After falling in love with my Evelyn Showit website template, Rachel booked a Showit template customisation with me to create a professional, strategic website she could confidently send potential brides to.
But the story didn't end there. As Rachel's business evolved, so did her website.
The brief
After successfully growing her bridal makeup business, Rachel recently expanded into bridal makeup education and coaching, helping other bridal makeup artists grow their own businesses through training and mentorship.
She returned to me for a VIP Day to update her website and create a dedicated education page that reflected this new direction of her business.
The challenge wasn't starting from scratch, it was strategically evolving an existing website whilst maintaining the strong foundations, user experience and SEO already in place.
The VIP Day
During Rachel's VIP Day, we:
- Designed and built a brand-new education and coaching page
- Added lead generation functionality and email marketing integrations
- Set up Google Search Console
- Checked indexing across the website
- Submitted her updated sitemap
- Redirected her previous education page to the new page
- Submitted the new page for indexing on Google
The result was a website that now supports both sides of Rachel's business seamlessly whilst continuing to provide a clear and professional experience for visitors.
The result
Today, Rachel's website ranks on page one of Google for key local search terms including:
“Bridal Makeup Artist Lincolnshire”
Alongside creating a stronger online presence for her coaching and education offers, the website now better reflects the current stage of her business and the direction she wants to continue growing.
Most importantly, Rachel has a website she genuinely loves and feels proud to share.
In Rachel's words...
"For years, I've been looking for a website template that reflected me and my business. And then I saw Evelyn... a template collaborated by Claire and Amber. I could visualise exactly what I was going to get and fell in love!
Amber has been incredible throughout. Her communication is second to none, and she really captured everything I wanted and put everything together beautifully for me. I could not be happier!
I would highly recommend her to anyone looking to have a professional website."
And after her VIP Day?
"Love my website, wouldn't use anyone else! Great service as always, so happy with it!"
- Rachel Bray
Thinking your wedding business website needs an upgrade?
One of my favourite things about working with wedding business owners is helping their websites evolve alongside their businesses.
Because your website shouldn't stay stuck in a version of your business you've already outgrown.
Whether you need a website template customisation, a VIP Day or strategic website support, I'd love to help you create a website that reflects where your business is today - not where it was a few years ago.