How To Choose The Right Showit Website Template For Your Wedding Business

If you are a wedding business owner looking for a new website, there is a good chance you have typed “Showit website templates” into Google late at night, opened ten tabs, and then felt completely overwhelmed.

They are all pretty.
They’re all promising the world.
And yet you are still wondering – which one is actually right for my wedding business?

If you are nodding along, breathe. You are not bad at websites. It is simply a noisy market, and most template shops are not speaking specifically to the realities of running a wedding business website.

In this guide, I am going to walk you through how to choose the right Showit website template for your wedding business, what to look for, what to avoid, and share a curated list of Showit templates that I genuinely believe work beautifully for wedding creatives.

Some are my own designs. Others are from designers I trust and love. Some of the links are affiliate links, which means I may earn a small commission if you buy through them, at no extra cost to you. I only recommend templates I would happily use with my own clients.

Why Showit works so well for wedding business websites

Before we get into templates, let’s quickly talk about why Showit is such a good fit for wedding creatives.

Showit is a drag and drop website builder that gives you:

• No coding – everything is visual and super easy to use
• Beautiful, editorial layouts that let your photos breathe & shine
• Separate mobile and desktop design so you can make your mobile experience really polished
• Easy editing once your site is live, so you can update galleries, pricing and copy without needing a designer every time

For wedding pros who are busy on wedding days, in client meetings and juggling family life, a platform that is easy to update and does not require tech skills is essential. Showit website templates give you a strong starting point, so you are not staring at a blank canvas.

Want to try Showit before you buy a template? They have a 14-day free trial and you can use code CALLUNATHYME when signing up to get your first month free too.

Template, custom, or somewhere in between?

A question I am often asked is:

“Do I need a fully custom website, or will a template be enough for my wedding business?”

My honest answer – most wedding businesses do brilliantly with a high-quality Showit website template that has been thoughtfully chosen and lightly customised.

You have two main paths:

• DIY with a template – you choose a template, add your branding, copy and images, and launch yourself.
• Done for you using a template base – this is my Signature Semi-Custom Showit Website service, where I take either one of my templates or a template you love from another designer, and turn it into a strategic, done for you site for your wedding business in around four weeks.

I will share more about that later, but it is helpful to know that you do not have to choose between “fully custom” and “completely DIY”. There is a middle ground that can work incredibly well.

What to look for in a Showit template for your wedding business

A beautiful template is not enough. A great wedding business website template should give you:

1. Clear messaging and structure
   You should be able to instantly see where your key messages go. Your homepage needs a hero section, an overview of who you are and who you serve, a services snapshot, social proof and a clear call to action.
2. Space for your images to shine
   As a wedding creative, visuals matter. Your template should give breathing room for your galleries and hero images, without feeling cluttered or cramped.
3. A natural booking journey
   It should be obvious how a couple goes from homepage, to learning about your services, to reading proof, to enquiring. The template’s navigation and page flow should support that journey.
4. A portfolio that feels like storytelling
   For wedding photographers, content creators, florists, planners and more, your portfolio or real weddings page needs to feel curated and intentional, not like a random grid of images.
5. Clean, modern design
   Avoid templates that feel very trend led in a way that will date quickly, or look cluttered. You want an elevated, timeless feel that you don’t need to re-design fully every year.
6. Clarity on what is included
   Red flag templates are often vague about which pages are included, or do not explain what is shown versus what you will need to purchase separately.

My curated list of Showit website templates for wedding creatives

Below is a selection of Showit website templates I recommend for wedding business owners. These have been chosen because they are clean, strategic, beautiful, and I can genuinely see wedding creatives using them with minimal fuss.

Calluna & Thyme

These are my own Showit website templates designed for wedding professionals.

Laurel

Laurel is a classic, elegant template with a timeless feel. It has space for services, individual service pages, a portfolio, real wedding pages, a blog, and testimonials woven throughout. It is ideal for wedding planners, stylists, stationers and content creators who want a refined, romantic, editorial feel.

Best for: wedding planners, stylists, bridal hair & makeup artists
Why it works: storytelling flow, space for detailed services, strong portfolio structure

Evelyn

Evelyn is a premium, minimal Showit website template created in collaboration with Claire Jane, a bridal hair and makeup artist turned coach, with over 15 years in the industry. It has a refined, airy aesthetic and is designed to help bridal HMUAs and beauty professionals position themselves at a higher price point.

Best for: bridal hair and makeup artists, beauty studios, bridal boutiques
Why it works: elevated minimalism, service led flow, strong focus on expertise and artistry

Sage

Sage is an on trend monochrome design with bold details and a minimalistic feel. It is perfect for wedding content creators, photographers, make up artists, bands, DJs and planners who want an editorial, modern website that feels striking and confident.

Best for: photographers, wedding content creators, bands, DJs, modern planners
Why it works: bold layouts, strong imagery focus, simple navigation that supports conversions

Poppy

Poppy is a fun, personality filled template with quirky details. It is ideal for celebrants and wedding pros who want to showcase multiple services or offers without relying heavily on large image galleries.

Best for: celebrants, multi service creatives, coaches and educators in the wedding space
Why it works: clear service breakdowns, friendly layout, playful touches that still feel polished

TONIC

TONIC are known for elevated, editorial Showit website templates. They are not wedding specific, but many of their designs lend themselves beautifully to wedding business websites.

Aperol Spritz

Light, modern and luxurious, Aperol Spritz is perfect if you want a fresh, high-end feel with plenty of space for visuals and stand-out typography.

Best for: photographers, content creators, planners with a modern aesthetic

Vesper

Vesper is a striking, editorial template with strong typography and image-centric design which is ideal for portfolios.

Best for: photographers, wedding content creators, planners, visual creatives

Clover Club

Clover Club feels soft but confident, blending romantic visuals with refined, fine art, high-impact design.

Best for: photographers, florists, designers, HMUAs, & visual brands

With Grace & Gold

With Grace & Gold specialise in feminine, romantic templates that work beautifully for wedding creatives.

Brooke & James

Sophisticated, romantic and bridal leaning, with strong storytelling sections and thoughtful use of galleries.

Best for: photographers, planners, bridal boutiques

Caroline Grace

Romantic and airy, with space to showcase your artistry, creativity and warmth.

Best for: planners, venues, stylists, florists

Clara Rose

Elegant, editorial and modern. Ideal if your work is very visually driven.

Best for: florists, fine art photographers, stylists

With Grace & Gold also have matching Canva Instagram templates to compliment their Showit website templates, along with Flodesk Newsletter Templates to give a fully cohesive feel to your brand.

Davey & Krista

Davey & Krista have long been a favourite in the Showit world, especially for photographers.

Amelia Island

Timeless, elegant and refined with editorial design.

Best for: portrait and wedding photographers, planners, and creative service providers

St Vincent

Minimal, editorial-style with purpose driven design elements to showcase your work beautifully, and turn site visits into clients.

Best for: portrait photographers, planners, bridal hair & makeup artists

Positano

A chic, editorial template inspired by the elegance of the Amalfi Coast, that beautifully highlights your imagery and storytelling.

Best for: photographers, planners, florists, bridal hair & makeup artists

Create With Danielle

Create with Danielle offers strategic, conversion focused Showit templates that feel modern and beautiful.

Audrina

Timeless, elegant and clean, Audrina is perfect if you have beautiful imagery you want to speak for you.

Best for: photographers, planners, florists, bridal hair & makeup artists

Lorelei

Lorelei feels like an editorial magazine, with space for longer form storytelling and beautiful imagery.

Best for: planners, florists and luxury event professionals

Sunny

Warm, fun and approachable with space for beautiful imagery, testimonials and service details making it a favourite across multiple industries.

Best for: celebrants, multi passionate creatives, family and wedding photographers

Northfolk

Northfolk templates are known for being clean, clever and easy to work with.

Heirloom

Heirloom is designed to highlight emotive storytelling with timeless imagery, with space for showcasing galleries, love notes, and services.

Best for: fine art photographers, venues, wedding planners

High Tide

Light and airy with extra custom features for adventurous photographers and other wedding professions, serving the luxury market.

Best for: destination photographers, planners, venues,

Windom Hill

Structured, minimal and flexible, with a strong focus on copy and clear offers.

Best for: multi service creatives, planners, small studios

How to narrow it down to your 1 or 2 top choices

By this point, you might have a shortlist of Showit website templates you love. To get from “this looks nice” to “this is the one”, ask yourself:

• Can I clearly see my services, my photos and my copy living inside this template?
• Does the homepage lead naturally to my main services and then to an enquiry?
• Will this feel aligned with where I want my business to be in 2–3 years, not just today?
• Does it feel spacious enough for my work, or am I having to squeeze things in?
• Is the design clear enough that my couples will understand what I do within a few seconds?

If you can confidently say yes to those, you are in a good place.

What if you find a template you love, but do not want to DIY?

If you have found a template you love – whether it is one of mine or one from the designers above – but the idea of actually building the site feels overwhelming, that is exactly where my done for you option comes in.

My Signature Semi-Custom Showit Website service takes a template as the base and turns it into a fully realised, strategic website for your wedding business. You choose the template, and I handle:

• Structuring your pages for clarity and conversions
• Integrating your copy, images and branding
• Setting up your blog
• Mobile optimisation
• SEO basics
• Launch support and a calm, organised process

You get the best of both worlds – the speed and affordability of a template, with the care and strategy of a done for you build. You can choose one of my templates, or I can customise another Showit template that you love.

If you are ready to choose your Showit website template:

• Browse my own Showit templates for wedding creatives if you want strategy, wedding industry expertise and ease built in from the start
• Explore the curated recommendations in this guide and follow the links to learn more about each template designer
• And if you would like support building your new site, you can enquire about my template based website design service, where I use any of the templates mentioned here as the starting point for a bespoke feeling site

The right template will not just give you a pretty website. It will give you a wedding business website that finally feels like you, supports your couples, and helps increase website conversion in a way that feels aligned with how you work.

You do not have to figure it out alone. You simply need the right foundation – and a clear path to bringing it to life.