What to Put on Your Wedding Business Website Homepage

A guide for bridal hair stylists, makeup artists, wedding planners and creative wedding pros who want a website that books

Let’s be honest — working out what actually needs to go on your homepage can feel like a bit of a minefield.

Especially when:

• You’re juggling back-to-back bookings
• Your current website looks “fine” but isn’t bringing in dream wedding clients
• You’ve been told you need better branding or SEO… but no one’s explained what that actually looks like on your homepage

Whether you’re using a wedding planner website template, a makeup artist website template, or you’re just trying to improve your DIY site — this guide is here to cut through the fluff.

Because here’s the truth: your homepage isn’t just about looking pretty.

It’s your digital front door — and dream clients are deciding whether to walk in or click away within seconds.

So if you’ve ever wondered what needs to be on your homepage to attract the right clients for your wedding business? Keep reading.

1. A Clear, Client-Focused Headline

The first thing your homepage should do?
Tell your visitor exactly what you do, who you do it for, and what transformation they can expect.

This is especially important if you’re using a wedding planner website template or makeup artist portfolio website that’s been designed to be flexible. Your headline is what makes it yours.

Swap out generic intros like:

“Welcome to my website”

For something like:

“Helping brides feel calm, confident and radiant from first look to last dance.”
“Luxury wedding planning for modern romantics who want to enjoy the journey.”
“Bridal beauty with a flawless finish — and a stress-free experience.”

This section is your moment to show them they’re in the right place — quickly.

2. What You Do + Where You Work

Your clients shouldn’t have to dig to figure out if you’re available in their location or if you’re the right fit for their wedding.

Be clear and simple:

“Bridal hair & makeup artist based in Lincolnshire, serving Nottinghamshire and destination weddings.”
“Wedding planner based in Yorkshire, working across the UK + Europe.”

This is especially important for wedding business websites that serve multiple regions or offer destination services.

3. A Visual That Speaks to Your Style

Your homepage image isn’t just decorative — it’s doing serious work. It sets the tone, the vibe, and often determines whether someone continues scrolling.

No matter what kind of wedding service you offer — makeup, planning, florals or styling — your hero image should instantly reflect your style and attract your dream client. Choose a hero image that:

• Represents your signature style
• Includes your real work or brand-aligned visuals
• Is high-quality and loads quickly on mobile

This is where your wedding business website start to feel truly custom — because of how you curate the visuals.

4. A Short + Strategic About Intro

This isn’t the place for your full origin story. Save that for your About page.

Your homepage intro should simply give a little personality and build trust. Think 2–3 sentences that highlight:

• Who you are
• What you’re known for
• What kind of clients you work with

For example:

“I’m Philippa — a wedding florist with a love for garden-inspired arrangements and couples who want something a little different. I believe your wedding day should feel like you — and your experience working with me should be just as thoughtful. When I’m not knee-deep in peonies, you’ll find me sourcing vintage vases and rewatching Father of the Bride for the 47th time.”

This could apply whether you’re promoting your services as a makeup artist, photographer, wedding planner, florist, wedding content creator and any other wedding business. Keep it conversational, but confident.

5. A Call-to-Action (aka: What Do You Want Them to Do?)

One of the biggest reasons wedding pros don’t get enquiries from their website?
→ They haven’t made it clear what the next step is.

Include a bold, direct CTA that invites your dream client to go further:

“View my services”
“Check availability”
“Explore my portfolio”
“Book a consultation”

This is where your wedding business website template should shine — they’ve been designed to guide your client naturally, without feeling salesy or pushy.

Final Thoughts

Your homepage doesn’t need to be long or overly complex.
It just needs to be clear, aligned, and intentional.

If you’re currently DIYing your homepage or working with a wedding business website template, revisit these 5 key sections and ask yourself:

🟡 Does this speak to the kind of clients I want to work with?
🟡 Is it easy for them to understand what I do and how to take action?
🟡 Does it feel like me?

If not — it might be time to tweak, polish or even start fresh.

Want Support with your Wedding Business Website?

I’ve designed 4 Showit templates — Laurel, Sage, Poppy + Evelyn — specifically for wedding pros.
They’re beautiful and built with strategy behind every section, headline and CTA, to convert your ideal clients into real bookings.

Need help making it yours?
I also offer template customisations — done-for-you and ready to launch. Check out my template customisation options here for your semi-custom website that shines for you.

Amber