If you’re considering Showit for your website, chances are you’ve asked the question:

Does Showit offer SEO support?

Or perhaps you’ve heard rumours like:

“Showit isn’t great for SEO.”

“Google struggles to read Showit websites.”

“You’re better off using WordPress.”

As a website designer specialising in wedding businesses, I’ve heard all of these comments over the years.

And I personally think a lot of people are asking the wrong question.

Because whilst Showit does have a few quirks when it comes to SEO, in my experience, the platform itself is rarely the reason a website isn’t ranking.

More often than not, the issue comes down to content, structure, keyword strategy, and whether Google actually understands what your business does.

So let’s break it down.

The short answer: Yes, you can definitely rank your Showit website on Google.

Showit includes the essential SEO features most businesses need, including:

– Custom page titles

– Meta descriptions

– Image alt text

– Custom URL slugs

– Heading tags (H1, H2, H3 etc.)

– Mobile optimisation

– Integration with WordPress blogging with Yoast SEO plugin

These features allow you to optimise your website so search engines can better understand your content.

One feature I particularly like as a designer is Showit’s flexibility around heading tags.

Unlike some platforms where changing a heading tag affects the design, Showit allows you to assign heading tags without changing how the text looks.

This means you can create a visually beautiful website whilst still structuring content correctly for search engines.

So why do some people say Showit is bad for SEO?

This is where things get interesting.

Showit does have some limitations and quirks that people often point to when discussing SEO.

These include:

Content Ordering Behind the Scenes

Showit allows complete design freedom, which is one of the reasons many creatives love it.

However, because of how elements are arranged behind the scenes, the order that content appears in the code doesn’t always match what you see visually.

This can sometimes create confusion if pages aren’t structured thoughtfully, however once you know how to structure it in the backend (or if you start with a Showit website template (link), your elements will all be ordered correctly!)

That said, I’ve never seen this be the primary reason a wedding business isn’t ranking.

Managing Your Blog Separately

Showit’s blog runs on WordPress.

This is actually a huge advantage from an SEO perspective because WordPress remains one of the strongest blogging platforms available, and you can add the Yoast SEO Plugin to advise on where each blog post is written for particular keywords.

However, it does mean you’re managing your website and blog across two connected systems.

URL Changes Need Managing Carefully

One thing I regularly see business owners overlook is URL management.

If you rename pages or restructure your website, you need to ensure redirects are set up properly.

Otherwise, you can create broken links and lose valuable SEO equity.

Again though, this isn’t unique to Showit.

This applies to almost every website platform. Using the URL slug (/wedding-flowers-yorkshire) is valuable SEO keyword real estate and can be used as a strategy to get more keywords into your website.

The Bigger Problem Most Wedding Businesses Face

Here’s my honest opinion.

Most wedding businesses don’t have a Showit problem.

They have a clarity problem.

Google can’t rank what it doesn’t understand.

And after working in the wedding industry for more than 14 years, I see the same issues again and again.

Not Enough Copy

One of the biggest missed opportunities is gallery pages.

I often see photographers, videographers and venues sharing beautiful wedding galleries that contain nothing but images.

Whilst the photos look incredible, Google can’t understand an image in the same way a human can.

Imagine instead if the gallery included:

– The venue name

– The wedding location

– The wedding style

– Details about the day

– Relevant keywords naturally woven throughout the page

Suddenly Google has context.

And context is what helps pages rank.

Generic Headings

I regularly see headings such as:

“Welcome”

or

“Congratulations on your engagement”

The problem?

These headings don’t tell Google anything about your business.

Compare that with:

“Bridal Makeup for Boho Brides in Lincolnshire”

Now Google understands:

– What you do

– Who you help

– Where you work

That’s much more useful.

Missing Location Information

Many wedding professionals want to rank locally but forget to tell Google where they’re based.

If you’re a bridal makeup artist in Lincolnshire, a wedding planner in Tuscany, or a photographer in New Jersey, your website needs to reinforce those locations naturally throughout the content.

You’d be surprised how often this is missing.

Duplicate SEO Settings

And then there’s my personal favourite.

The duplicated page that still has a URL slug like:

/makeup-copy-1

We’ve all been there.

A page gets copied.

The content gets updated.

But the SEO settings, page title, description and URL are forgotten.

It’s a small detail, but these small details add up! Recently, I spoke with a bridal hair and makeup artist at an industry education event.

She told me she wasn’t getting found on Google and assumed her website platform was the problem.

When we looked closer, the issues weren’t platform-related at all.

The page titles weren’t optimised, her location information was missing and there wasn’t enough content for Google to understand what services she offered.

The platform wasn’t holding her back, the foundations simply weren’t there yet. This is something I see a lot when doing website audits for wedding businesses and it’s something that can easily be fixed.

Targeting Keywords Nobody Is Searching For

This is probably the biggest issue of all.

Many wedding professionals optimise for phrases they think couples search.

Not phrases couples are actually searching. The difference matters – a lot!

One thing I see wedding professionals doing is optimising for industry terminology rather than using the language their couples are actually using.

A bridal makeup artist might optimise for “luxury bridal beauty services” because that’s how they describe their work. But couples might simply be searching:

• bridal makeup Lincolnshire
• natural bridal makeup artist
• wedding makeup artist near me

The wording matters.

Because Google can only match your website to a search if you’re using language people are actually typing into Google.

Can Wedding Businesses Rank Well on Showit?

Absolutely.

One example is my client Rachel Bray, a bridal makeup artist in Lincolnshire.

She currently ranks number one on Google for the search term:

“Bridal Makeup Lincolnshire.”

That wasn’t achieved because of a secret SEO hack.

It wasn’t because of a particular platform.

It came from creating a website that clearly communicates:

– What she does

– Who she helps

– Where she works

Combined with strong SEO foundations and strategic content.

My Final Verdict on Showit and SEO

Is Showit good for SEO?

Yes.

It provides all the core SEO functionality most wedding businesses need.

But here’s what I want you to remember:

Your website platform is only one piece of the puzzle.

If Google doesn’t understand what you do, who you help, where you work, or why your content is relevant, changing platforms won’t magically solve the problem.

In my experience, the wedding businesses that rank well aren’t necessarily using the “best” platform.

They’re the businesses with clear messaging, strategic content, strong foundations and a website built with both humans and search engines in mind.

Need help creating a strategic website for your wedding business?

I’ve seen wedding businesses spend month researching website platforms when the real issue wasn’t the platform at all. It was unclear messaging, missing location information, thin content or a website that had never volved as the business evolved.

Showit can absolutely support SEO, but like any platform, it’s only as effective as the strategy behind it.If your website no longer reflects the level you’re working at today, or you’re attracting the wrong enquiries, it might be time for a more strategic approach.

I specialise in strategy-focused Showit template customisation and strategic website design for wedding businesses, helping established business owners create websites that not only look beautiful, but support long-term growth and better enquiries.

Head over to my wedding business website services to learn more about working together.