The Calluna Edit
A space for wedding business owners who want a booked-out business
Here we share resources for Showit website design, wedding business website advice and how to build a website that actually supports bookings.
From how to use Showit as a beginner, to choosing the best Showit templates for your wedding business, to knowing when it's time to stop DIYing and bring in expert support - this journal is designed to help you make confident, strategic decisions about your online presence.
Whether you're just starting out or refining an established wedding business, our goal is simple: clarity, confidence, and websites that work quietly in the background while you focus on your clients.
You’ve nailed the soft glam. You’ve got the kit. You’ve got the dream bridal photos in your portfolio. But the enquiries? Crickets. Here’s the thing: it might not be your talent holding you back — it might be your website.
A guide for bridal hair stylists, makeup artists, wedding planners and creative wedding pros who want a website that books Let’s be honest — working out what actually needs to go on your homepage can feel like a bit of a minefield. Especially when: Whether you’re using a wedding planner website template, a makeup artist […]
You’ve spent hours perfecting your brand-new website template, making sure every detail reflects your style and expertise. Your photos look stunning, your fonts are on point, and your colour palette is dreamy. But before you pop the champagne and announce your launch, have you checked the behind-the-scenes essentials that turn a pretty website into a […]
Guest Blog by Sam Claire | Creative – Copywriting & Email Marketing Strategist Average read time: 5 mins If you’re in the wedding industry, chances are you didn’t start your business to become a full-time marketer. You did it for the magic – the people, the moments, the romance, the floral arrangements. But between timelines […]
As a wedding professional, your website is your online storefront, your portfolio, and your 24/7 salesperson all rolled into one. But how do you know when it’s time for an upgrade?
In the busy wedding industry it’s super important to stand out from the crowd if you want to succeed. While traditional marketing avenues such as social media definitely have their place, there’s one often overlooked gem that can truly set you apart: a wedding business blog.
the ones who dream of working with their ideal clients, who crave a website that shows their expertise, and who know the power of the perfect client experience. For those juggling timelines, consultations, and countless details, while still striving to grow their businesses and stand out.
Here, you’ll find insights, practical tips, and real talk on the challenges and triumphs of building a wedding business. From tackling client ghosting and pricing questions to crafting a website that wows, this space is created to support and inspire you, every step of the way. So grab a coffee, dig in, and let’s keep building the wedding business you’ve always envisioned.
This is for wedding pros
Picture this. A couple’s been scrolling for their venue, their photographer, their florist (whatever it is you do), and they land on your Instagram grid. They love it. The vibe is right, the photos are gorgeous, you seem like exactly the kind of person they want floating around their wedding day. So they tap the link in your bio, land on your website, but something feels off.
If you’ve been eyeing up a Showit template and wondering whether it’ll end up looking like every other wedding business on the internet, I get it. It’s one of the most common things I hear but it’s the question I love answering most, because the answer is a very enthusiastic yes.
If you’re thinking about investing in a new website for your wedding business, you’ve probably found yourself stuck between two options. A Showit website template that’s customised to your business. Or a completely custom website designed from scratch. This is one of the most common questions I hear from wedding professionals.
If you’re considering Showit for your website, chances are you’ve asked the question: Does Showit offer SEO support? Or perhaps you’ve heard rumours like: “Showit isn’t great for SEO.” “Google struggles to read Showit websites.” “You’re better off using WordPress.” As a website designer specialising in wedding businesses, I’ve heard all of these comments over […]
You probably have a beautiful website design. You’ve also updated your galleries, written your packages, and added your testimonials from past couples. But then, you wonder why hardly any enquiries come from Google and how couples just seem to find everyone else on Search, except you and your service.
If you’ve just bought a Showit website template and you’re wondering how to use Showit without it taking over your life, you’re in the right place. One of the biggest reasons wedding business owners switch platforms is because Showit makes it genuinely possible to launch a beautiful, strategic website in days – not months. If […]
